Strategy Episodes

I have found that part of preparing for a new year is deciding whether or not to implement changes to your business or stay the course. That requires a decision to be made. But what should guide your decision making with this or anything for that matter? I believe it boils down to 2 things. In thi…

As we get ready to jump into 2023, it's important to get things re-aligned before we jump back into the day to day. In the last episode we talked about clarity around the vision. This episode is sort of a Part 2 on that idea in talking through vision casting and vision carrying. Who does what role?…

As we get ready to jump into 2023, I felt this was a timely topic. Clarity around the vision of an organization is mission critical to their success. In this episode, I give you six questions to answer which will not only help define a vision but have everyone who works for or with you singing the …

I just finished the Engage Conference (#4 of 4 that I attended in 2022). For this last one in Arizona, I was the general sessions DJ and I also did a pool set...in 42 degree weather. Yes, I had to re-think my set going in as I knew this would be different. In this episode, I talk through my strateg…

I just finished the Engage Conference (#4 of 4 that I attended in 2022). For this last one in Arizona, I was the general sessions DJ. In this episode, I talk through my strategy for DJ'ing a multi-day general session event and go into detail on how to program for Day 2 (which is different than Day …

I just finished the Engage Conference (#4 of 4 that I attended in 2022). For this last one in Arizona, I was the general sessions DJ. In this episode, I talk through my strategy with the conference in general, some tricks and hacks for sourcing tracks and nailing timing and I even give you a specia…

Starting a new series within the podcast called "Inside The DJC". This is a like getting a backstage pass into the thinking of a event producer but I will always tie it back into application for your individual business. In this episode, we talk through incremental changes and why I believe it can…

This is a listener requested topic - whether it's a planner or a DJ or a venue representative, each (in a lot of cases) feels like they should control the timeline. How do you handle a situation where there is dissension amongst the client and vendor team on this issue? In this episode, I give you…

Have you ever thought about DJ'ing internationally? 9 times out of 10 most clients are going to have a planner help them with this. So who better to ask about this than a planner who ONLY does international work but is based in the United States. In today's interview, we talk with Paulina Corvi fro…

This is a listener requested topic - when to split your company brand in two. In this episode, I share a little of my story and how it came to pass that I created 2 companies with vastly different processes, value offerings, and price points. There's a time and place for making the split but knowin…

Has anyone else seen an increase of after party inquiries? I feel like once a week I'm getting a call for this type of event. In this episode, I talk through why I think after parties are on the rise and furthermore why I think they're here to stay. I give you some reasons why I think you should …

As a continuation of my last episode, the question of what clients are paying for is going to be more prevalent than ever. I speak from recent personal experience. This is great news for those that take the time to define what it is they do (beyond the pretty) and spell out where the client's dolla…

Most people don't want to poke the bear or deal with the elephant in the room. It's uncomfortable, possibly painful, and it's not the most fun thing to talk about. However, like a train coming down the tracks, it's not going to reverse course. It's coming (for some, it's already here) so best to ha…

PREMIUM CONTENT PODCAST EPISODE: There's a saying that goes, "leaders are readers". I stand behind that 100%. In this particular episode, I give you my top 3 out of 10 books that need to be on your reading list if you're running a DJ business. SPOILER: While I know we have some incredible author…

I think the saying goes, "Father time is undefeated". That being said, in this day and age, we have all the tools and resources to DJ much longer than ever before. So how do you have longevity in the DJ game? In this episode, I share 6 tips which I believe give you the biggest chance for staying a…

We're in the midst of industry convention season. Do you have a strategy in not only deciding which ones to attend but also how to maximize your investment at them? What's a true win? In this episode, I side down with one of my really good friends and photographer extraordinaire, Phillip Van Nost…

Ever dealt with a parent of the bride or groom who is almost sabotaging the wedding by being on a power trip? How do you balance your allegiance to the person signing the contract with the person(s) who could be paying for the wedding? In this episode, I give you my take on how I would handle somet…

Often we think of leadership as only being needed for companies with a lot of employees and generally, you're thrust into the role as the company grows without any training whatsoever. That can lead to some costly mistakes if you aren't careful. In this episode, I sit down with Broc Barton owner of…

Upon looking at the title, you might think to yourself, "This guy sure is full of himself! A rider? For a private event DJ?" The answer is 'no' to the full of himself part but 'yes' to the need for a private event DJ. In this episode, I talk through why I feel it's important to have one and some of…

Have you heard of The DJ Collective? In this episode, I talk through what it is, why it started, how it launched and really the ethos behind the experience. There's a reason it has either sold out or oversold every year and it goes back to the foundation. It has never wavered...though it has evolve…

As a full-time destination event DJ, I'm booking all my travel right now for events up through May. As I did a search last week for some flights, I was shocked to find ticket prices were in some cases THREE TIMES more than the typical price. So how do you handle this? Especially when you're quoting…

Sometimes pop culture gives us moments (both good and bad) that we can learn from. Last night was one of them, especially as entertainers, at one the world's premiere events. In this episode, I give you 5 things we can learn as entertainers from the Will Smith and Chris Rock Oscar moment.

In this episode, I share why I think a negative can actually be a positive. We start out saying "no" as a child but at some point, we're told we should always say "yes". As entrepreneurs, I believe we need to get back to our child-like roots.

This might be one of the most valuable episodes I've ever recorded and not for the reason you think. Getting 5 star reviews is important no doubt, but building a foundation for your business that allows you to get them for 'a process that is certain' rather than 'an outcome that is not' is a game c…